About Basic Juice

Beau Jarvis, Founder

Everyday, all over the world, real people enjoy wine for almost any reason. Wine is part of life, and it often reflects the area of the world from which it originates. I am first and foremost a wine enthusiast. I have achieved Sommelier certification through the Sommelier Society of America. I also hold the Advanced Certificate in Wines and Spirits, with distinction, from the Wine & Spirits Education Trust of England. In addition to these qualifications, I have completed intensive wine training at the French Culinary Institute in New York City. I have also successfully completed the first level of testing with the internationally respected Court of Master Sommeliers. When it comes to wine, I constantly experiment - I enjoy discovering great wine and food pairings. I strive to take a fun, unique approach to wine and do away with wine snobbery. After all, wine is basically just fermented juice.

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